Therefore, it is imperative to make sure you are getting value for your dollar. Diamonds and gold come with a language all their own and it is often confusing trying to learn it all in a single setting. Indeed, much of what you need to know about a diamond takes years to learn. You can certainly learn the basics, but it will ultimately be up to your jeweler to make sure you are getting the best quality diamond for your money. That's why it's imperative to find someone who stands for integrity... someone who prides himself on giving the best quality for the money.